Users will soon have a new feature that allows them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform announced that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread launch. This shift coincides with a rise in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this output is classified as low-quality AI content, a label for inferior, factory-style content that is often illogical or bizarre.
“We know from our community that many people like content made with AI tools, from digital art to informative clips, and we intend to offer the community the power to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its network tagged as artificially created. Collectively, in excess of 100 million media items are added to the app every day, making AI-generated material a limited part of its complete catalog.
User Control Features
Users will be capable of decrease or raise the volume of AI-generated videos they watch by opening the content preference feature in the platform and selecting AI-made media. Further subjects that can already be controlled under the setting encompass current affairs, style, aesthetics, and choreography.
Platform Guidelines
The platform’s policies require creators to tag “realistic” AI-made content, and it bans dangerous AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its user guidelines.
Furthermore, the service will henceforth apply an “AI-made” watermark to content produced via its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This action is aimed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for experts and organizations to produce educational content about using AI responsibly. This initiative will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
TikTok has supported its safety measures, following controversy over plans to lay off hundreds of review team members in the UK. TikTok is expected to cut a significant number of roles in its trust and safety division in its British office, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most harmful content ahead of it has to be seen by humans. The company reported a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
